Micromax giving Samsung a run for its money, says report

Micromax giving Samsung a run for its money, says report

Domestic handset maker Micromax today said it aims to become the number one player in India in the smartphone category by Diwali on the back of excellent demand for its Canvas series. "As per the IDC figures for Q2, we are at number two with 22 per cent market share and given the growth we are seeing in the phablet category (Canvas series), we are aiming to be the top player by Diwali, which is Q3," Micromax Co-Founder Rahul Sharma said.

According to IDC figures for Q2 of 2013, Micromax stayed at No 2 spot and crossed the 2 million units mark in shipments. "The vendor is banking on the wave of phablet- driven smartphone adoption and is pushing the Canvas range of devices with bigger screens and compelling imaging capabilities," IDC said.

Sharma said IDC data substantiates its success, considering the fact that the maximum growth in Indian smartphone category has happened 5 inch-6.99 inch category which has grown 17 times year on year and the phablet share has steadily risen to 30 per cent of the smartphone market in Q2.

Micromax has increased its share from 18.8 per cent in the last quarter to 22 per cent.

"Micromax has crossed the 2 million units shipment mark in Q2 2013 and is poised to be the number one smartphone player in India by Q3. We hope to surpass USD 1 billion in revenues with our innovative product strategy, strong distribution and marketing focused on the Indian youth," Sharma said.

"We hope to cross 2.5 million units marks by third quarter of this year," he added. Without commenting on the number, Sharma said the company will continue launching new devices in third quarter also.

"With the kind of growth we are achieving, our strategy is working in right direction and going forward, we continue to stick to it," he added.

Sharma said not only in India, the company is among the top three players in Sri Lanka and Bangladesh also and exploring new markets too.

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Canvas 4 review: The best Micromax smartphone yet

Canvas 4 review: The best Micromax smartphone yet

Glossy plastic with a hint of aluminium

The build quality of Canvas 4 is a notch above Canvas HD. Even though both devices use glossy plastic shells, the quality of material used in Canvas 4 is better. The back cover, which can be removed to access SIM, microSD card slots and battery, is glossy and smooth. But it has a fine pattern - similar to the one seen on some sea shells - which makes the device look premium and polished.

Another highlight of the design is the aluminium strip around the device, which not only adds to the looks of the device but also make more sturdy. The power button located on the right side and the volume rocker on the left have also been made of aluminium. It is a nice touch and a pleasant change from the plastic buttons found on most of the phones.

For a budget phone, Canvas 4 has a fantastic screen. The resolution is still 720P (1280 x 720 pixels) but the quality of picture is much better. It can show punchy and saturated colours and brightness is higher compared to the screen on Canvas HD. The good resolution means the screen is sharp and text looks clear on it. The touch sensitivity and refresh rate too seem to be slightly better.

The camera is the other highlight because it carries the 13MP tag. Yes, Canvas 4 can shoot images that are 13 mega pixels in size. Unfortunately, quality of the pixels that make up these images is not good. The camera captures nice colours but it seems the way the phone processes the images rob them of details. The result is that images suffer from noise as well as lack of detail. In daylight, it is possible to get usable images with Canvas HD. But in low light conditions or if you are shooting close ups, the camera performance is poor.

On videos, performance is better. The device can record decent FullHD videos and keeps subjects in focus. We would have liked to see videos recoded in MP4 format instead of 3GP that Canvas 4 uses, but for shooting clear...

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